Market Research Prompt Templates
AI prompt templates for market research. Analyze markets, segments, and customer needs.
Overview
Market research informs strategic decisions with data rather than assumptions. Good research identifies opportunities, validates ideas, and reveals customer needs you might not have considered. These prompts help you structure research that produces actionable insights, not just interesting data.
Best Practices
Start with specific questions you need answered, research without focus produces noise
Combine quantitative data with qualitative insights, numbers tell you what, interviews tell you why
Validate secondary research with primary data when making big decisions
Document methodology so findings can be challenged and replicated
Focus on actionable insights, not just interesting observations
Prompt Templates
1. Market Sizing Analysis
Create a market sizing analysis for [PRODUCT/SERVICE] in [MARKET]. Include TAM, SAM, SOM with methodology. Use both top-down and bottom-up approaches.
Product: AI-powered writing assistant for legal professionals, Market: United States
Market Sizing: AI Legal Writing Assistant **TOP-DOWN APPROACH** TAM (Total Addressable Market): $4.2B - US legal services market: $350B - Legal tech software: ~3% = $10.5B - Writing/drafting tools: ~40% = $4.2B SAM (Serviceable Addressable Market): $840M - Target: Law firms with 10-500 attorneys - ~15,000 firms, 20% of legal tech spend SOM (Serviceable Obtainable Market): $42M - Realistic 5% market share in 5 years **BOTTOM-UP APPROACH** - Target attorneys: 200,000 in our segment - Expected adoption: 15% = 30,000 users - Price: $100/user/month = $36M ARR **CONCLUSION** Bottom-up ($36M) and top-down SOM ($42M) are aligned. Market is attractive for venture-scale business.
Business planning, investor pitches, strategic decisions
- •Always do both top-down and bottom-up, they should align
- •Be conservative on SOM, that's what you can actually capture
2. Customer Interview Guide
Create a customer interview guide to understand [RESEARCH_OBJECTIVE]. Target interviewees: [AUDIENCE]. Key hypotheses to test: [HYPOTHESES]. Include intro script, questions, and follow-up probes.
Research Objective: Why do customers churn after 3 months, Audience: Churned customers from last quarter, Hypotheses: Not seeing ROI, too complex, found cheaper alternative
Customer Interview Guide: Churn Analysis **INTERVIEW OBJECTIVES** 1. Understand why customers churned 2. Identify early warning signs we missed 3. Discover what would have retained them **INTRO SCRIPT** 'Thanks for taking the time. We're trying to understand how we can better serve customers like you. This conversation is confidential and will help us improve. There are no wrong answers, honest feedback is most valuable.' **CORE QUESTIONS** 1. *Context*: Can you describe how you were using [Product] before you left? - Probe: How often? Which features? 2. *Trigger*: What prompted you to consider canceling? - Probe: When did you first feel that way? 3. *Alternatives*: What are you using instead now? - Probe: What's better about it? What's worse? 4. *Value*: Did you feel you got value from [Product]? - Probe: What would 'success' have looked like? 5. *Retention*: What could we have done differently to keep you? - Probe: Was there a specific moment we could have intervened? **CLOSING** 'Is there anything else you'd like to share that would help us improve?'
Before product decisions, understanding churn, validating new features
- •Ask about behavior, not preferences, what they did, not what they'd do
- •Use silence as a tool, people fill uncomfortable pauses with insights
3. Competitive Analysis
Create a competitive analysis of [OUR_PRODUCT] vs [COMPETITORS] for [PURPOSE]. Analyze: positioning, features, pricing, strengths/weaknesses. Include strategic implications.
Our Product: Project management SaaS, Competitors: Asana, Monday, ClickUp, Purpose: Product roadmap planning
Competitive Analysis: Project Management **MARKET POSITIONING MAP** | Competitor | Target | Positioning | Price | |------------|--------|-------------|-------| | Asana | Enterprise | Work management platform | $$$$ | | Monday | SMB-Mid | Visual work OS | $$$ | | ClickUp | All | All-in-one workspace | $$ | | Us | Mid-market | Simple project tracking | $$$ | **FEATURE COMPARISON** | Feature | Us | Asana | Monday | ClickUp | |---------|-----|-------|--------|--------| | Task management | ✓ | ✓ | ✓ | ✓ | | Timeline view | ✓ | ✓ | ✓ | ✓ | | Custom fields | Limited | ✓ | ✓ | ✓ | | Automation | ✗ | ✓ | ✓ | ✓ | | Time tracking | ✓ | Add-on | ✓ | ✓ | **STRATEGIC IMPLICATIONS** 1. **Gap to close**: Automation is table stakes, prioritize 2. **Differentiation opportunity**: We're simpler, which some customers prefer 3. **Pricing risk**: ClickUp aggressive at low end
Product planning, sales enablement, strategic planning
- •Focus on factors that influence buying decisions
- •Update quarterly, competitors evolve quickly
4. Customer Segmentation
Create a customer segmentation for [BUSINESS]. Current customer base: [CUSTOMER_DATA]. Segment by: [CRITERIA]. Identify highest-value segments and targeting strategies.
Business: B2B software, Customer Data: 500 customers across industries and sizes, Criteria: company size, industry, usage patterns, LTV
Customer Segmentation Analysis **SEGMENTS IDENTIFIED** | Segment | % of Customers | % of Revenue | LTV | Churn | |---------|----------------|--------------|-----|-------| | Enterprise Tech | 15% | 40% | $50K | 2% | | Mid-Market Services | 30% | 35% | $15K | 5% | | SMB Mixed | 55% | 25% | $3K | 12% | **HIGHEST VALUE: Enterprise Tech** - Profile: Tech companies, 500+ employees - Needs: Advanced integrations, security, customization - Acquisition: Direct sales, tech conferences - Retention: Dedicated CSM, quarterly reviews **GROWTH OPPORTUNITY: Mid-Market Services** - Profile: Professional services, 100-500 employees - Needs: Templates, collaboration, client visibility - Acquisition: Partner channel, content marketing - Retention: Self-service with escalation path **DEPRIORITIZE: SMB Mixed** - High churn, low LTV - Self-serve only, no dedicated resources
Go-to-market strategy, resource allocation, product prioritization
- •Segment by behavior and value, not just demographics
- •Every segment should have different strategy implications
5. Trend Analysis
Analyze trends affecting [INDUSTRY/MARKET] over [TIME_HORIZON]. Include macro trends, technology shifts, regulatory changes, and customer behavior changes. Identify implications for [COMPANY/PRODUCT].
Industry: E-commerce, Time Horizon: 3 years, Company: Mid-size online retailer
E-commerce Trend Analysis: 2024-2027 **MACRO TRENDS** | Trend | Direction | Certainty | Impact | |-------|-----------|-----------|--------| | Mobile commerce | ↑ Growing | High | Major | | Social commerce | ↑ Growing | Medium | Moderate | | Sustainability focus | ↑ Growing | High | Moderate | | Economic uncertainty | ↔ Mixed | Medium | Major | **TECHNOLOGY SHIFTS** - AI personalization becoming table stakes - AR/VR for product visualization emerging - Same-day delivery expectations rising **IMPLICATIONS FOR [COMPANY]** 1. **Must do**: Mobile-first redesign (survival) 2. **Should do**: AI-powered recommendations (competitive) 3. **Could do**: Social commerce integration (growth) 4. **Watch**: AR product visualization (future) **STRATEGIC RECOMMENDATIONS** 1. Invest 60% of product budget in mobile experience 2. Launch sustainability initiative to match consumer expectations 3. Build partnerships for fulfillment speed
Strategic planning, board presentations, investment decisions
- •Distinguish between certain trends and speculation
- •Focus on implications, not just observations
Common Mistakes to Avoid
Conducting research without specific questions to answer, produces data without direction
Relying only on secondary research for critical decisions, validate with primary data
Presenting findings without strategic implications, 'so what?' is the most important question
Frequently Asked Questions
Market research informs strategic decisions with data rather than assumptions. Good research identifies opportunities, validates ideas, and reveals customer needs you might not have considered. These prompts help you structure research that produces actionable insights, not just interesting data.
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