Customer Review Request Prompt Templates

AI prompt templates for requesting reviews. Get more customer reviews and testimonials.

Overview

Reviews sell products better than any copy you could write. The challenge is getting customers to actually leave them. These prompts help you ask at the right time, make it easy, and get reviews that include the details future customers want to know.

Best Practices

1

Time your ask right. A few days after delivery works better than immediately after purchase.

2

Make leaving a review stupidly easy. One click to start, mobile-friendly, no account required if possible.

3

Ask specific questions to get useful reviews. 'How does it fit?' gets better answers than 'Leave a review.'

4

Follow up once if they don't respond, then stop. Nobody likes being nagged.

Prompt Templates

1. Simple Review Request

Write a review request email for [BRAND NAME]. Product: [PRODUCT]. Timing: [DAYS] days after delivery. Keep it short and make leaving a review as easy as possible. Subject line and body.
Brand: Nomad Luggage. Product: Carry-on suitcase. Timing: 7 days after delivery (enough time to use it on a trip).
Subject: How's the new carry-on?

You've had your Nomad carry-on for about a week now. We'd love to hear how it's working out.

Leaving a review takes about 30 seconds and helps other travelers decide if it's right for them.

[Leave a Review]

Thanks for traveling with Nomad.

As your primary review request, sent after customers have had time to use the product.

  • •Give customers enough time to actually use the product before asking.
  • •Mention that reviews help other shoppers. People like being helpful.

2. Review Request with Prompts

Write a review request email for [BRAND NAME] that includes specific questions to guide the review. Product: [PRODUCT]. Questions to answer: [QUESTIONS]. This helps get more detailed, useful reviews.
Brand: Stride Running Gear. Product: Trail running shoes. Questions: How's the fit compared to your usual size? How do they handle muddy or rocky terrain? Would you recommend them for long distances?
Subject: Quick questions about your trail runners

You've been out on the trails with your new Strides. How are they holding up?

If you have 60 seconds, a few things future buyers want to know:

- How's the fit compared to your usual size?
- How do they handle mud and rocks?
- Would you take them on longer runs?

You don't have to answer all of these, but any details help people find the right shoe.

[Write Your Review]

Thanks for running with Stride.

For products where specific details (fit, performance, durability) matter to buyers.

  • •Limit to 3-4 questions max. More than that feels like homework.
  • •Make it clear answering all questions is optional.

3. Photo Review Request

Write a review request email for [BRAND NAME] that encourages customers to include photos. Product: [PRODUCT]. Incentive for photos: [INCENTIVE]. Explain why photos help without being pushy.
Brand: Modern Makers Furniture. Product: Mid-century desk. Incentive: 10% off next purchase for reviews with photos.
Subject: Show us your desk setup

Your new desk has had time to settle into its spot. We'd love to see how it looks in your space.

Reviews with photos help other customers picture how the desk fits different rooms and styles. Plus, we'll send you 10% off your next order as a thank you for sharing a photo.

No professional photography needed. A quick phone snap of your workspace works great.

[Add Your Review + Photo]

Thanks,
Modern Makers

For furniture, decor, fashion, or any product where seeing it in real life helps buyers decide.

  • •Lower the bar: 'phone snap' sounds easier than 'photo.'
  • •If offering an incentive, make it clear it's for the photo specifically.

4. Follow-Up Review Request

Write a follow-up review request for [BRAND NAME] when the first request got no response. Keep it light, acknowledge you're asking again, and give them an easy out. Subject line and body.
Brand: Petfolk Supplies. Product: Dog bed. First email: 7 days ago.
Subject: Last ask (we promise)

We sent a review request last week and totally get if you're busy or just not feeling it.

But if your pup has claimed their new bed and you have 30 seconds, other pet parents would appreciate hearing whether it holds up to digging, nesting, and general dog chaos.

[Leave a Quick Review]

Either way, thanks for shopping with Petfolk. Give your dog a scratch from us.

(This is our last ask about this, we promise.)

7-10 days after the first review request if you didn't get a response.

  • •Acknowledge that you're asking again. Ignoring it feels tone-deaf.
  • •Make it clear this is the last email. And actually make it the last email.

Common Mistakes to Avoid

•

Asking for reviews before customers have received or used the product. Wait until they can give informed feedback.

•

Sending multiple follow-ups. One follow-up is fine; more than that is annoying.

•

Making the review process complicated. If it takes more than a minute, most people won't bother.

Frequently Asked Questions

Reviews sell products better than any copy you could write. The challenge is getting customers to actually leave them. These prompts help you ask at the right time, make it easy, and get reviews that include the details future customers want to know.

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