Content Repurposing Prompt Templates
AI prompt templates for repurposing content across platforms. Turn blog posts into tweets, reels, and LinkedIn posts.
Overview
Creating content from scratch every day is exhausting and unnecessary. Your best blog post, podcast episode, or video has 10+ social media posts hiding inside it if you know how to pull them out. These cross-platform content templates help you take one piece of content and adapt it for different platforms, formats, and audiences without just copy-pasting the same thing everywhere.
Best Practices
Start with your longest-form content and work down. A blog post becomes a LinkedIn article, which becomes a Twitter thread, which becomes 3 Instagram carousel slides, which becomes a TikTok script. Bigger to smaller is easier than the reverse.
Adapt, don't just repost. Each platform has different norms, character limits, and audience expectations. A LinkedIn post reformatted for Twitter doesn't work. You need to rewrite it for the platform.
Pull out the most surprising or counterintuitive point first. When repurposing, find the one stat, insight, or takeaway that would make someone stop scrolling and build the post around that.
Space out repurposed content over days or weeks. If you post a blog, a thread, and a carousel all on the same day, your audience sees the same idea three times in one afternoon. Spread it out.
Track which repurposed formats perform best. You might find that carousels from blog posts get 3x the engagement of text posts from the same content. Double down on what works.
Prompt Templates
1. Blog Post to Social Media Converter
I have a blog post about [TOPIC]. Here are the key points: [LIST 3-5 KEY POINTS]. The main takeaway is: [MAIN TAKEAWAY]. Convert this into social media content for [PLATFORMS]. For each platform, write a native post that adapts the content to that platform's format and tone. Don't just summarize the blog post. Pull out the most interesting angle for each platform's audience. Include a link-back CTA where appropriate.
Topic: why most email welcome sequences are losing subscribers. Key points: 1) 60% of people open the first email but only 20% open the third, 2) most sequences are too sales-focused too early, 3) the best welcome sequences teach something valuable before asking for anything, 4) ideal sequence length is 5-7 emails over 2 weeks. Main takeaway: treat your welcome sequence like a first date, not a sales pitch. Platforms: LinkedIn, Twitter, Instagram carousel.
LINKEDIN: Your email welcome sequence is probably losing subscribers by email #3. Here's why: 60% of people open your first email. By the third one, you're down to 20%. That's not because email is dead. It's because most sequences go into sell mode way too fast. The fix is simple but uncomfortable: give before you ask. Your first 3 emails should teach something useful. Something that makes them think 'okay, this person actually knows what they're talking about.' Save the pitch for email 5 or 6. Treat your welcome sequence like a first date, not a sales call. Full breakdown on the blog (link in comments). TWITTER: 60% of subscribers open your first welcome email. By email #3, it drops to 20%. The problem isn't email. It's that you started selling on email #2. Here's what actually works (thread): INSTAGRAM CAROUSEL: Slide 1: 'Your welcome sequence is losing subscribers. Here's the fix.' Slide 2: 'The problem: 60% open rate on email 1. 20% by email 3.' Slide 3: 'Why it happens: You started selling too early.'...
When you've published a blog post, article, or long-form piece and want to get maximum reach by adapting it for social media
- •Don't give away everything from the blog post. Share the hook and 1-2 key points on social, then drive people to the full article for the rest.
- •Wait 1-2 days after publishing the blog before posting on social. It gives your organic and email audiences first access.
2. Video to Written Content Converter
I have a [VIDEO TYPE: YouTube video/podcast episode/webinar recording] about [TOPIC]. The key moments are: [LIST 3-5 KEY MOMENTS WITH TIMESTAMPS OR QUOTES]. Total length: [DURATION]. Convert this into: [NUMBER] social media posts for [PLATFORMS]. Pull the most quotable and shareable moments. Don't summarize the whole video. Each post should stand on its own as valuable content. Include a CTA to watch the full video where appropriate.
Video type: a 25-minute YouTube video. Topic: 5 pricing mistakes SaaS founders make. Key moments: 1) 'If your churn is high, your pricing is wrong, not your product' (3:20), 2) 'Raising prices is the fastest way to increase revenue that nobody wants to do' (8:45), 3) 'Free trials over 14 days actually hurt conversion' (12:30), 4) '80% of SaaS companies are underpriced and they know it' (18:00), 5) Real example of a company that 3x'd revenue by changing pricing only (21:00). Duration: 25 minutes. Number: 4 posts. Platforms: LinkedIn (2), Twitter (2).
LINKEDIN POST 1: 'If your churn is high, your pricing is wrong. Not your product.' This hit me hard. Most founders spend months fixing features when customers leave. But often the real problem is that low prices attract the wrong customers, the ones who were never serious. Raise your prices and watch your churn drop. Counterintuitive, but it works. Full breakdown in my latest video (link in comments). LINKEDIN POST 2: A SaaS company changed nothing about their product. Same features. Same team. Same market. They 3x'd their revenue in 6 months. The only thing that changed? Their pricing model. I broke down exactly what they did in my latest video... TWITTER POST 1: 80% of SaaS companies are underpriced. And they know it. The reason they don't raise prices: fear of losing customers. The reality: the customers you lose to a price increase are usually the ones costing you the most in support. TWITTER POST 2: Hot take: if your free trial is longer than 14 days, it's hurting your conversion rate. Longer trials = more time to forget about you. 14 days creates enough urgency to actually test the product. Full video: [link]
When you have video content (YouTube, podcast, webinar) and want to extract social media posts from the best moments
- •Quotable one-liners from videos make the best social posts. Pull the sentence that would make someone rewind and listen again.
- •Post these over 1-2 weeks after the video goes live. Each post drives traffic back to the video and extends its shelf life.
3. Thread to Carousel Converter
I have a Twitter/X thread about [TOPIC] that performed well. Here's the thread content: [PASTE THREAD OR KEY TWEETS]. Convert this into an Instagram carousel with [NUMBER] slides. Each slide should have a headline and 1-2 supporting sentences. Slide 1 is the hook. Last slide is the CTA. Make each slide visually scannable (short text, big idea). Suggest a caption to go with the carousel.
Topic: why your portfolio isn't getting you hired. Thread content: 1) 'Your portfolio has 12 projects. Hiring managers look at 2.' 2) 'The projects you're most proud of aren't necessarily the ones that get you hired. Show the ones relevant to the role.' 3) 'Case studies > screenshots. Walk me through your thinking, not just the final design.' 4) 'A portfolio with 3 strong projects beats one with 10 mediocre ones.' 5) 'The biggest mistake: no context. I don't know what the brief was, what you contributed, or what the results were.' Number of slides: 6.
SLIDE 1 (Hook): Your portfolio has 12 projects. Hiring managers look at 2. Here's how to make those 2 count. SLIDE 2: Show relevant work, not just your favorites. The project you're most proud of might not be the one that gets you hired. Tailor your top projects to the role you're applying for. SLIDE 3: Case studies beat screenshots. Don't just show the final design. Walk through your thinking: the brief, your process, the decisions you made, and why. SLIDE 4: 3 strong projects > 10 mediocre ones. Quality wins every time. Cut anything that doesn't represent your best, most relevant work. SLIDE 5: Always include context. What was the brief? What was your role? What were the results? Without this, hiring managers are guessing. SLIDE 6 (CTA): Save this for your next portfolio update. Follow for more career tips for designers. CAPTION: I've reviewed hundreds of design portfolios. Here's the pattern I keep seeing: too many projects, not enough context. Save this carousel and pull it up next time you're updating yours. What's your biggest portfolio struggle? Drop it below.
When you have a Twitter thread that performed well and want to reach your Instagram audience with the same content in a native format
- •Threads and carousels have similar structures (sequential, one idea per unit) which makes this the easiest repurposing format.
- •Add more visual design direction if you're handing this to a designer. Suggest colors, icons, or layout styles that match your brand.
Common Mistakes to Avoid
Copy-pasting the same text across platforms and calling it repurposing. That's cross-posting, and it looks lazy. True repurposing means rewriting the content to fit how people consume on each platform.
Repurposing content that didn't perform well in its original format. If a blog post got no traction, turning it into 5 social posts won't magically make it interesting. Repurpose your winners, not your duds.
Doing all the repurposing on the same day as the original post. Spread derivative content over days or weeks. If someone follows you on 3 platforms and sees the same idea 3 times today, it feels spammy, not strategic.
Frequently Asked Questions
Creating content from scratch every day is exhausting and unnecessary. Your best blog post, podcast episode, or video has 10+ social media posts hiding inside it if you know how to pull them out. These cross-platform content templates help you take one piece of content and adapt it for different platforms, formats, and audiences without just copy-pasting the same thing everywhere.
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