Press Release Writing Prompt Templates
AI prompt templates for writing professional press releases. Craft newsworthy announcements that get media attention.
Overview
Press releases need to convince journalists that your news is worth covering, and give them everything they need to write about it. Most press releases fail because they read like marketing copy instead of news. These prompts help you structure announcements that follow journalistic conventions, lead with the newsworthy angle, and make it easy for reporters to say yes.
Best Practices
Lead with the news, not your company, the first paragraph should answer 'why should anyone care?'
Include all the facts a journalist needs: who, what, when, where, why, and how
Provide quotes that add perspective, not just repeat the announcement in different words
Specify the type of announcement (funding, product, partnership, hire) as conventions differ
Include context about your company only after establishing the news itself
Prompt Templates
1. Funding Announcement Press Release
Write a press release announcing funding: Company: [NAME AND BRIEF DESCRIPTION] Funding details: [AMOUNT, ROUND TYPE, LEAD INVESTOR] Other investors: [PARTICIPATING INVESTORS] What the funding will be used for: [PLANNED USE OF FUNDS] Key company metrics: [TRACTION, GROWTH, CUSTOMERS] Founder quote: [KEY MESSAGE FROM FOUNDER] Investor quote: [KEY MESSAGE FROM LEAD INVESTOR] Company background: [BRIEF HISTORY AND MISSION] Follow standard press release format with dateline, headline, and boilerplate.
Company: CloudKitchen - software platform for ghost kitchen operations Funding details: $25M Series B, led by Andreessen Horowitz Other investors: Existing investors Sequoia and Y Combinator, new investor DoorDash founder Tony Xu (personal investment) What the funding will be used for: Expanding into 10 new markets, doubling engineering team, launching AI-powered demand forecasting Key company metrics: 500 ghost kitchens using platform, 3x revenue growth YoY, 95% customer retention Founder quote: Message about how ghost kitchens are the future of food service and this funding helps us get there faster Investor quote: Message about why a]16z invested and what they see in the company Company background: Founded 2021, based in San Francisco, 75 employees
**FOR IMMEDIATE RELEASE** # CloudKitchen Raises $25M Series B to Expand Ghost Kitchen Platform *Andreessen Horowitz leads round as company triples revenue and expands to 500 kitchen operators* **SAN FRANCISCO – January 15, 2024** – CloudKitchen, the operating system for ghost kitchen businesses, today announced $25 million in Series B funding led by Andreessen Horowitz. The round includes participation from existing investors Sequoia and Y Combinator, along with a personal investment from DoorDash founder Tony Xu. The funding comes as CloudKitchen has grown revenue 3x year-over-year, with its platform now powering operations at over 500 ghost kitchens across 15 markets. The company reports 95% customer retention, reflecting strong product-market fit in a rapidly growing industry. CloudKitchen plans to use the new capital to expand into 10 additional markets, double its engineering team, and launch an AI-powered demand forecasting feature that helps operators predict order volumes and improve staffing. "Ghost kitchens represent the future of food service, lower overhead, faster iteration, and the ability to meet customers where they are," said [Founder Name], CEO and co-founder of CloudKitchen. "This funding accelerates our mission to give every ghost kitchen operator the tools they need to compete with major restaurant chains." "CloudKitchen has built exactly what the ghost kitchen industry needs, not just software, but a complete operating system that handles everything from inventory to delivery optimization," said [Partner Name], General Partner at Andreessen Horowitz. "Their retention numbers tell the story: operators who try CloudKitchen don't leave." The ghost kitchen market is projected to reach $71 billion by 2027, driven by changing consumer habits and the economics of delivery-first food service. CloudKitchen's platform addresses key operational challenges including multi-platform order management, real-time inventory tracking, and labor optimization. **About CloudKitchen** CloudKitchen is the operating system for ghost kitchen businesses, helping food entrepreneurs launch and scale delivery-first restaurants. Founded in 2021 and based in San Francisco, the company's platform serves over 500 ghost kitchens across 15 markets. For more information, visit www.cloudkitchen.com. **Media Contact:** [Name] [Email] [Phone]
Announcing seed, Series A, B, or later funding rounds to media and stakeholders
- •Put the most impressive number in the headline or first paragraph, $25M, 3x growth, 500 customers
- •Investor quotes should explain why they invested, not just say they're excited
- •Include specific plans for the money; 'fuel growth' is meaningless, '10 new markets' is concrete
2. Product Launch Press Release
Write a press release for a product launch: Product name: [NAME] What it does: [CLEAR DESCRIPTION OF FUNCTIONALITY] Problem it solves: [WHY THIS MATTERS] Key features: [TOP 3-5 FEATURES] Target customer: [WHO THIS IS FOR] Pricing/Availability: [HOW TO GET IT] Company background: [BRIEF COMPANY INFO] Quote from company: [SPOKESPERSON AND KEY MESSAGE] Customer quote: [IF AVAILABLE - EARLY USER TESTIMONIAL] Focus on what's new and why it matters, not just features.
Product name: DataSync Pro What it does: Automatically syncs data between business apps (CRM, email marketing, support desk, etc.) without code Problem it solves: Companies waste hours manually moving data between tools or pay expensive developers to build integrations Key features: Visual workflow builder, 200+ app integrations, real-time sync, automatic error handling, SOC 2 compliant Target customer: Operations teams and business analysts at mid-size companies (50-500 employees) Pricing/Availability: Starting at $99/month, available now, 14-day free trial Company background: Dataflow, founded 2020, backed by Accel, 5,000+ customers Quote from company: CEO on how this empowers non-technical teams to solve their own data problems Customer quote: Operations Director at a customer company on time savings
**FOR IMMEDIATE RELEASE** # Dataflow Launches DataSync Pro, Enabling No-Code Data Integration Between 200+ Business Apps *New product lets operations teams build automated workflows without engineering resources* **AUSTIN, TX – January 15, 2024** – Dataflow, a leading data integration platform, today announced DataSync Pro, a no-code solution that enables business teams to automatically sync data across their software stack without writing code or waiting for IT resources. DataSync Pro addresses a growing pain point for mid-size companies: valuable customer and operational data trapped in disconnected applications. According to recent research, the average company uses over 100 SaaS applications, and operations teams spend up to 20% of their time on manual data entry and reconciliation. With DataSync Pro, operations teams and business analysts can: - **Build visual workflows** connecting any combination of 200+ supported apps, including Salesforce, HubSpot, Zendesk, and QuickBooks - **Sync data in real-time** rather than waiting for overnight batch processes - **Handle errors automatically** with built-in retry logic and error notifications - **Meet compliance requirements** with SOC 2 certified infrastructure "Every operations team we talk to has the same problem: data lives in too many places, and getting it to flow between systems either requires engineering help or manual work," said [CEO Name], CEO of Dataflow. "DataSync Pro puts that power directly in the hands of the people who understand the business processes, no tickets to IT required." [Customer Company], an e-commerce company with 200 employees, has been using DataSync Pro during early access. "We were spending 10 hours a week manually syncing order data between Shopify, our support desk, and our inventory system," said [Customer Name], Director of Operations at [Customer Company]. "Now it happens automatically. That's 10 hours my team gets back every week to focus on customers instead of spreadsheets." DataSync Pro is available now starting at $99/month, with a 14-day free trial requiring no credit card. The product integrates with all existing Dataflow workflows and infrastructure. **About Dataflow** Dataflow is a data integration platform that helps mid-size companies connect their business applications. Founded in 2020 and backed by Accel, Dataflow serves over 5,000 customers. Learn more at www.dataflow.com. **Media Contact:** [Name] [Email] [Phone]
Announcing new products, major feature launches, or significant product updates
- •Lead with the benefit, not the feature, 'no-code data integration' matters more than 'new product'
- •Include pricing and availability clearly; journalists will ask anyway
- •A customer quote is worth more than any claim you make about yourself
3. Partnership Announcement Press Release
Write a press release announcing a partnership: Your company: [NAME AND BRIEF DESCRIPTION] Partner company: [NAME AND BRIEF DESCRIPTION] Nature of partnership: [WHAT YOU'RE DOING TOGETHER] Why it matters: [BENEFIT TO CUSTOMERS/MARKET] Specific details: [WHAT CHANGES, WHEN IT STARTS, HOW IT WORKS] Quote from your company: [YOUR SPOKESPERSON] Quote from partner: [THEIR SPOKESPERSON] Joint go-to-market: [ANY SHARED OFFERINGS, PRICING, etc.] Make clear what customers actually get from this partnership.
Your company: TravelDesk - corporate travel booking platform Partner company: United Airlines - major US carrier Nature of partnership: Deep integration giving TravelDesk customers access to United's corporate fares, real-time availability, and seat selection directly in the booking platform Why it matters: Companies can now book corporate travel through one platform instead of switching between tools; better fares than booking direct Specific details: Integration live January 30, available to all TravelDesk customers, no additional cost Quote from your company: CEO on simplifying corporate travel Quote from partner: United's VP of Corporate Sales on reaching more business travelers Joint go-to-market: TravelDesk customers get access to United's corporate discount program
**FOR IMMEDIATE RELEASE** # TravelDesk and United Airlines Announce Integration for Smooth Corporate Travel Booking *Partnership gives TravelDesk customers direct access to United corporate fares and real-time availability* **SAN FRANCISCO & CHICAGO – January 15, 2024** – TravelDesk, a leading corporate travel management platform, and United Airlines today announced a partnership that brings United's corporate booking capabilities directly into TravelDesk's platform. Starting January 30, TravelDesk customers will be able to: - Access United's corporate negotiated fares directly through TravelDesk - View real-time flight availability and pricing - Select seats and add preferences without leaving the platform - Automatically apply company travel policies to United bookings The integration eliminates the need for corporate travel managers to switch between booking systems or manually reconcile bookings made outside approved platforms. "Corporate travel shouldn't require five different tools and a spreadsheet to track everything," said [CEO Name], CEO of TravelDesk. "Our partnership with United means companies can manage their entire travel program, policies, bookings, and reporting, in one place." The partnership also gives TravelDesk customers automatic enrollment in United's corporate discount program, potentially reducing travel costs for frequent business travelers. "Business travelers want simplicity and value, and their companies want visibility and control," said [VP Name], Vice President of Corporate Sales at United Airlines. "This partnership with TravelDesk delivers both, while helping us serve more corporate customers through a platform they already use." The integration is available at no additional cost to TravelDesk customers on all pricing tiers. **About TravelDesk** TravelDesk is a corporate travel management platform that helps companies book, manage, and report on business travel. Serving over 2,000 companies, TravelDesk combines booking tools with expense management and policy enforcement. Learn more at www.traveldesk.com. **About United Airlines** United Airlines is one of the world's largest airlines, operating more than 4,500 flights daily to over 300 destinations. For more information, visit www.united.com. **Media Contacts:** TravelDesk: [Name], [Email] United Airlines: [Name], [Email]
Announcing strategic partnerships, integrations, or alliances with other companies
- •Both companies should be in the headline, journalists covering either company need to know this is relevant
- •Be specific about what changes for customers; 'strategic partnership' alone means nothing
- •Include quotes from both companies to show this is a true collaboration
4. Executive Hire Press Release
Write a press release announcing an executive hire: Company: [YOUR COMPANY] New hire: [NAME AND TITLE] Previous role: [WHERE THEY'RE COMING FROM] Key accomplishments: [WHAT MAKES THEM NOTABLE] Why this matters: [WHAT THIS SIGNALS ABOUT YOUR COMPANY] Their responsibilities: [WHAT THEY'LL BE DOING] Quote from CEO: [WHY THIS PERSON] Quote from new hire: [WHY THIS COMPANY] Start date: [WHEN THEY BEGIN] Focus on what this hire means for the company's direction.
Company: HealthTrack - digital health platform for chronic condition management New hire: Dr. Sarah Chen, Chief Medical Officer Previous role: VP of Clinical Operations at Teladoc Health Key accomplishments: Scaled Teladoc's chronic care program from 100K to 2M patients, published researcher in digital health, board-certified internist Why this matters: Signals HealthTrack's move into more clinically intensive programs, adds credibility with healthcare systems Their responsibilities: Overseeing clinical program development, building relationships with health systems, ensuring clinical quality Quote from CEO: On finding someone who combines clinical excellence with scale operations Quote from new hire: On being excited about HealthTrack's patient-centered approach Start date: February 1
**FOR IMMEDIATE RELEASE** # HealthTrack Appoints Dr. Sarah Chen as Chief Medical Officer *Former Teladoc executive joins to lead clinical expansion of digital health platform* **BOSTON – January 15, 2024** – HealthTrack, a digital health platform for chronic condition management, today announced the appointment of Dr. Sarah Chen as Chief Medical Officer, effective February 1. Dr. Chen joins from Teladoc Health, where she served as Vice President of Clinical Operations and led the growth of the company's chronic care program from 100,000 to over 2 million patients. A board-certified internist and published researcher in digital health outcomes, she brings both clinical expertise and experience operating at scale. As Chief Medical Officer, Dr. Chen will oversee HealthTrack's clinical program development, build relationships with health systems and payers, and ensure clinical quality across the platform's offerings. "Sarah is exactly who we need for this stage of our growth," said [CEO Name], CEO of HealthTrack. "She's a practicing physician who understands patient needs, a researcher who knows what actually moves outcomes, and an operator who's scaled programs to millions of people. That combination is rare." The appointment comes as HealthTrack expands its platform to include more clinically intensive programs for conditions including diabetes, hypertension, and heart disease. The company recently announced partnerships with three major health systems and plans to double its patient population in 2024. "What drew me to HealthTrack is their commitment to putting patients first, not just as a slogan, but in how they build products and measure success," said Dr. Chen. "The opportunity to shape clinical programs that reach millions of people with chronic conditions is exactly why I went into medicine." **About Dr. Sarah Chen** Dr. Sarah Chen is a board-certified internist with over 15 years of experience in clinical care and healthcare operations. Prior to Teladoc, she held clinical leadership roles at Massachusetts General Hospital and Harvard Medical School. She holds an MD from Johns Hopkins University and an MBA from MIT Sloan. **About HealthTrack** HealthTrack is a digital health platform that helps people with chronic conditions manage their health through personalized programs, connected devices, and clinical support. The company serves over 500,000 members and partners with leading health systems and employers. Learn more at www.healthtrack.com. **Media Contact:** [Name] [Email] [Phone]
Announcing C-level or senior executive hires that signal company direction or add notable credibility
- •Lead with the credentials that matter most, the notable previous role or accomplishment
- •Connect the hire to your company's strategy; it should signal where you're headed
- •Include enough bio detail that journalists don't need to research the person separately
5. Milestone/Award Press Release
Write a press release announcing a milestone or award: Company: [YOUR COMPANY] Milestone/Award: [WHAT YOU'RE ANNOUNCING] Context: [WHY THIS IS SIGNIFICANT] How achieved: [BRIEF EXPLANATION OF HOW YOU GOT HERE] Key numbers: [RELEVANT METRICS OR COMPARISONS] Quote from company: [REACTION AND WHAT IT MEANS] What's next: [FUTURE PLANS OR DIRECTION] Focus on why this milestone matters to anyone outside your company.
Company: EcoPackage - sustainable packaging solutions for e-commerce Milestone/Award: 100 million plastic-free shipments delivered Context: Largest independent sustainable packaging provider to reach this milestone How achieved: Partnerships with 500+ e-commerce brands who switched from plastic to paper-based packaging Key numbers: 100M shipments = 2,500 tons of plastic prevented from entering waste stream; equivalent to X Quote from company: CEO on mission-driven growth and customer demand for sustainability What's next: Goal to reach 500M shipments by 2026, expanding into food packaging
**FOR IMMEDIATE RELEASE** # EcoPackage Reaches 100 Million Plastic-Free Shipments, Preventing 2,500 Tons of Plastic Waste *Sustainable packaging company hits milestone amid growing e-commerce demand for environmental solutions* **PORTLAND, OR – January 15, 2024** – EcoPackage, a sustainable packaging company serving e-commerce brands, today announced it has shipped its 100 millionth plastic-free package, preventing an estimated 2,500 tons of plastic from entering the waste stream. The milestone makes EcoPackage the largest independent sustainable packaging provider to reach this scale, reflecting accelerating demand from brands and consumers for environmental alternatives to traditional shipping materials. To put the impact in perspective: 2,500 tons of plastic is equivalent to over 150 million plastic water bottles, or the weight of approximately 400 adult elephants. Unlike conventional plastic packaging, which can take up to 500 years to decompose, EcoPackage's paper-based materials break down within 90 days. EcoPackage has achieved this scale through partnerships with over 500 e-commerce brands, from direct-to-consumer startups to major retailers, who have switched their shipping operations to sustainable materials. "Four years ago, most e-commerce companies thought sustainable packaging meant higher costs and compromised protection," said [CEO Name], CEO of EcoPackage. "We've proven that's not true. Every one of those 100 million packages arrived safely, and many of our customers have actually reduced their packaging costs by switching to us." Consumer demand has been a significant driver. Recent surveys show that 73% of online shoppers prefer to buy from brands using sustainable packaging, and 60% say packaging waste influences their purchasing decisions. "Our customers tell us they receive positive feedback almost daily from their own customers about sustainable packaging," said [CEO Name]. "Sustainability has gone from a nice-to-have to a competitive advantage." Looking ahead, EcoPackage has set a goal of reaching 500 million plastic-free shipments by 2026. The company is also expanding into food packaging, where it sees significant opportunity to reduce single-use plastic in meal delivery and food e-commerce. **About EcoPackage** EcoPackage designs and manufactures sustainable packaging solutions for e-commerce brands. Founded in 2020 and headquartered in Portland, Oregon, the company serves over 500 brands across North America. For more information, visit www.ecopackage.com. **Media Contact:** [Name] [Email] [Phone]
Announcing customer milestones, user milestones, revenue milestones, industry awards, or significant achievements
- •Make numbers relatable with comparisons, '2,500 tons' becomes meaningful when compared to elephants or water bottles
- •Include industry context that explains why this milestone matters
- •Tie the achievement to future plans to give the announcement forward momentum
Common Mistakes to Avoid
Writing marketing copy instead of news, press releases should sound like journalism, not advertising
Burying the news, if your first paragraph is about your company instead of what's happening, you've lost journalists
Including quotes that don't add value, quotes should provide insight or reaction, not repeat facts already stated
Frequently Asked Questions
Press releases need to convince journalists that your news is worth covering, and give them everything they need to write about it. Most press releases fail because they read like marketing copy instead of news. These prompts help you structure announcements that follow journalistic conventions, lead with the newsworthy angle, and make it easy for reporters to say yes.
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